Website Optimisation incorporates a number of separate activities that flow together to produce a finely tuned and optimised Digital Marketing offering.
Optimisation covers a range of activities starting from the keyword and keyword theme analysis, checking against your website and your competitors websites and then using this analysis to determine the content structure or content changes of your website.
The content of a website is becoming more important for search engines to establish who is the true authority of written content and by undertaking good keyword research at the beginning gives us a sound platform to write content for the website.
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Factors that affect SEO are on page optmisation and off page optimisation.
While Search Engine Optimisation is about organic positioning in the search engine, Search Engine Marketing focuses on the paid or PPC (Pay Per Click) advertising which is called Google Adwords or BING Ads.
To optimise for conversions we need to establish the actions we would like the visitor to undertake, be able to measure the actions through the whole process right through to the conversion at the end. Optimising this process involves planning the actions and measuring the number of actions that were carried out versus the number of visitors that didn’t convert.