To improve conversion optimisation some time needs to be put in to establishing what the required actions are from the whole Digital Marketing process, then setting the structure up to undertake these actions measuring at the end the number of completions of the conversion process.
The main purpose of a website is to attract more customers and grow business through leads from phone calls and completed Contact Us forms, why else do you have a website?
Our Optimisation Services
Factors that affect SEO are on page optmisation and off page optimisation.
While Search Engine Optimisation is about organic positioning in the search engine, Search Engine Marketing focuses on the paid or PPC (Pay Per Click) advertising which is called Google Adwords or BING Ads.
To optimise for conversions we need to establish the actions we would like the visitor to undertake, be able to measure the actions through the whole process right through to the conversion at the end. Optimising this process involves planning the actions and measuring the number of actions that were carried out versus the number of visitors that didn’t convert.