The process involves preliminary keyword research to work out what keywords you want your Adverts to display for. Keywords are grouped in to themes called Ad Groups, and at least two Adverts are written per Ad Group so that you can test one Advert against the other.
The trick is to create relevant landing pages on your websites that relate to the Adverts and to optimise the path from the customer clicking on the Advert through to landing on the relevant content page and converting.
Our Optimisation Services
Factors that affect SEO are on page optmisation and off page optimisation.
While Search Engine Optimisation is about organic positioning in the search engine, Search Engine Marketing focuses on the paid or PPC (Pay Per Click) advertising which is called Google Adwords or BING Ads.
To optimise for conversions we need to establish the actions we would like the visitor to undertake, be able to measure the actions through the whole process right through to the conversion at the end. Optimising this process involves planning the actions and measuring the number of actions that were carried out versus the number of visitors that didn’t convert.