It is important to have Google Analytics running on your website so you know what is going on with your visitors, how long are they staying on your website pages, how many pages do they visit and from what sort of device, Desktop, Mobile or Tablet?
Google Analytics can even tell you where your traffic has come from, search engine traffic, or links in from your Social Media campaigns. Google Analytics is like the dipstick on your website.
Our Optimisation Services
Factors that affect SEO are on page optmisation and off page optimisation.
While Search Engine Optimisation is about organic positioning in the search engine, Search Engine Marketing focuses on the paid or PPC (Pay Per Click) advertising which is called Google Adwords or BING Ads.
To optimise for conversions we need to establish the actions we would like the visitor to undertake, be able to measure the actions through the whole process right through to the conversion at the end. Optimising this process involves planning the actions and measuring the number of actions that were carried out versus the number of visitors that didn’t convert.