The main feature of this programme is that the Adwords customer is only charged the advertising fee when the visitor clicks on their Advert so it is important to have a destination landing page that is relevant to the original keyword the user typed in and the Advert.
Website Optimisers can help you with this optimisation process.
Our Optimisation Services
Factors that affect SEO are on page optmisation and off page optimisation.
While Search Engine Optimisation is about organic positioning in the search engine, Search Engine Marketing focuses on the paid or PPC (Pay Per Click) advertising which is called Google Adwords or BING Ads.
To optimise for conversions we need to establish the actions we would like the visitor to undertake, be able to measure the actions through the whole process right through to the conversion at the end. Optimising this process involves planning the actions and measuring the number of actions that were carried out versus the number of visitors that didn’t convert.