The process involves optimising both the on page factors on the website itself as well as optimising the off page factors such as inbound links to the website.
The Search Engine Optimisation process is not a quick fix and often takes months or years to make lasting improvements to the organic performance of a website. Starting with good keyword research is important to set the right content structure of the website to that it will start ranking organically.
Our Optimisation Services
Factors that affect SEO are on page optmisation and off page optimisation.
While Search Engine Optimisation is about organic positioning in the search engine, Search Engine Marketing focuses on the paid or PPC (Pay Per Click) advertising which is called Google Adwords or BING Ads.
To optimise for conversions we need to establish the actions we would like the visitor to undertake, be able to measure the actions through the whole process right through to the conversion at the end. Optimising this process involves planning the actions and measuring the number of actions that were carried out versus the number of visitors that didn’t convert.