The process starts with the selection of keywords and comparing these against the on-line competition and finalising a master set of keywords to use for both Organic and PPC optimisation.
Both the PPC and Organic optimisation need to be in sync so that for some keywords the website might be ranking quite well organically and there is little need for targeting a PPC campaign for the same keywords. In other cases where keywords are not ranking well it is advisable to embark on a Google Adwords PPC campaign targeting the pay per click search results.
Our Optimisation Services
Factors that affect SEO are on page optmisation and off page optimisation.
While Search Engine Optimisation is about organic positioning in the search engine, Search Engine Marketing focuses on the paid or PPC (Pay Per Click) advertising which is called Google Adwords or BING Ads.
To optimise for conversions we need to establish the actions we would like the visitor to undertake, be able to measure the actions through the whole process right through to the conversion at the end. Optimising this process involves planning the actions and measuring the number of actions that were carried out versus the number of visitors that didn’t convert.