Optimisation is an end to end process and part of a larger Digital Marketing strategy rather than something you apply at the end of a website build project.
Website Optimisation incorporates a number of separate activities that flow together to produce a finely tuned and optimised Digital Marketing offering.
Optimisation covers a range of activities starting from the keyword and keyword theme analysis, checking against your website and your competitors websites and then using this analysis to determine the content structure or content changes of your website.
The content of a website is becoming more important for search engines to establish who is the true authority of written content and by undertaking good keyword research at the beginning gives us a sound platform to write content for the website.
Our Optimisation Services
Search Engine Optimisation (SEO) is a term used to describe the organic area of Google which involves the tuning of a website to appear as high as possible in the organic search results.
Factors that affect SEO are on page optmisation and off page optimisation.
Search Engine Marketing is a term given to the paid advertising of both the Google and BING search engines.
While Search Engine Optimisation is about organic positioning in the search engine, Search Engine Marketing focuses on the paid or PPC (Pay Per Click) advertising which is called Google Adwords or BING Ads.
Conversion Optimisation is a term used to describe the optimising of the conversion process so that customers either call, click or complete a contact form on a website.
To optimise for conversions we need to establish the actions we would like the visitor to undertake, be able to measure the actions through the whole process right through to the conversion at the end. Optimising this process involves planning the actions and measuring the number of actions that were carried out versus the number of visitors that didn’t convert.