Google Analytics is Google’s webmaster monitoring software suite that enables you to track all sorts of aspects about visitors to your website.
It is important to have Google Analytics running on your website so you know what is going on with your visitors, how long are they staying on your website pages, how many pages do they visit and from what sort of device, Desktop, Mobile or Tablet?
Google Analytics can even tell you where your traffic has come from, search engine traffic, or links in from your Social Media campaigns. Google Analytics is like the dipstick on your website.
Our Optimisation Services
Search Engine Optimisation (SEO) is a term used to describe the organic area of Google which involves the tuning of a website to appear as high as possible in the organic search results.
Factors that affect SEO are on page optmisation and off page optimisation.
Search Engine Marketing is a term given to the paid advertising of both the Google and BING search engines.
While Search Engine Optimisation is about organic positioning in the search engine, Search Engine Marketing focuses on the paid or PPC (Pay Per Click) advertising which is called Google Adwords or BING Ads.
Conversion Optimisation is a term used to describe the optimising of the conversion process so that customers either call, click or complete a contact form on a website.
To optimise for conversions we need to establish the actions we would like the visitor to undertake, be able to measure the actions through the whole process right through to the conversion at the end. Optimising this process involves planning the actions and measuring the number of actions that were carried out versus the number of visitors that didn’t convert.