The first step is business value proposition which involves establishing clear business goals and objectives from the start of the process.
THE OPTIMISATION PROCESS
Optimisation is an end to end process and part of a larger Digital Marketing strategy rather than something you apply at the end of a website build project.
Website Optimisation incorporates a number of separate activities that flow together to produce a finely tuned and optimised Digital Marketing offering.
Optimisation covers a range of activities starting from the keyword and keyword theme analysis, checking against your website and your competitors websites and then using this analysis to determine the content structure or content changes of your website.
The content of a website is becoming more important for search engines to establish who is the true authority of written content and by undertaking good keyword research at the beginning gives us a sound platform to write content for the website.