Website Optimisation is an end to end process by which all factors are taken in to account to optimise the exposure of a website in the Organic and Paid Advertising spaces in Google and BING.
Search Engine Optimisation
Search Engine Optimisation (SEO) is the process of optimising a website for the organic area of Google’s search engine results, focusing on on page and off page factors.
Search Engine Marketing
Search Engine Marketing focuses on the advertising aspects of Google’s search engine in the shape of Adverts running to display when keywords are typed in to Google.
Conversion optimisation is the optimisation of Digital Marketing assets to complete the conversion process by calling a phone number, downloading a document or file or completing a Contact Us form.
Google Adwords is Google’s PPC (Pay Per Click) Advertising programme. To enter this programme you need to set up a Google Adwords account, start your first campaign and run some Adverts.
Google Analytics is Google’s webmaster monitoring software suite that enables you to track all sorts of aspects about visitors to your website, so you know what is going on.