Search Engine Optimisation is the process of optimising a website for the organic area of Google’s search engine results.
The process involves optimising both the on page factors on the website itself as well as optimising the off page factors such as inbound links to the website.
The Search Engine Optimisation process is not a quick fix and often takes months or years to make lasting improvements to the organic performance of a website. Starting with good keyword research is important to set the right content structure of the website to that it will start ranking organically.
Our Optimisation Services
Search Engine Optimisation (SEO) is a term used to describe the organic area of Google which involves the tuning of a website to appear as high as possible in the organic search results.
Factors that affect SEO are on page optmisation and off page optimisation.
Search Engine Marketing is a term given to the paid advertising of both the Google and BING search engines.
While Search Engine Optimisation is about organic positioning in the search engine, Search Engine Marketing focuses on the paid or PPC (Pay Per Click) advertising which is called Google Adwords or BING Ads.
Conversion Optimisation is a term used to describe the optimising of the conversion process so that customers either call, click or complete a contact form on a website.
To optimise for conversions we need to establish the actions we would like the visitor to undertake, be able to measure the actions through the whole process right through to the conversion at the end. Optimising this process involves planning the actions and measuring the number of actions that were carried out versus the number of visitors that didn’t convert.