Learn the basics of starting an online business. On completion of this course, students should be able to demonstrate an understanding of the following:

• Learn about the differences between traditional commerce and e-commerce
• Learn how to choose a product or service to sell online
• Understand the competitive landscape and how to conduct market research
• Find out what skills you have and what skills you will need
• Understand what keywords are and why they are so important
• Choose an effective domain name for your business, both the business name and a keyword friendly domain name
• Understand freight and shipping with respect to online shopping .

The course is designed to appeal to both business owners and newcomers to the webdesign/freelance industry. For business owners who are interested in how things work and how to gain control of their position on the search engine rankings; this course gives background knowledge and understanding of the key terms and concepts of SEO.

For new-comer web-designers, the course gives the concepts and tools that enable good SEO practices to be adopted in the early stages of design and good SEO is becoming a common expectation from customers in today’s internet world.

This course provides a base level of knowledge in how to build a website using the WordPress Open Source content management system. It covers the terminology that you need to understand before you embark on building a website and then goes in to a bit more depth about what systems are available and then covers the basics on how you set a website up using WordPress, the WordPress dashboard and how to get around the menu options. We also cover themes and widgets and how to add and delete pages and edit content on your website.